Mamaearth Gentle Cleansing Shampoo. Understand that shampooing is not an easy task and involves effort in real cleaning. Understand that little ones are quite uncomfortable in getting a head bath and the shampoo has to be quick and efficient. That’s why! Let your baby enjoy my thick, soft and instant foam while gently cleanse hair and scalp. 100% toxin-free formula gives your baby soft and nourished hair. Take special care not to irritate those sensitive eyes and be gentle on skin. Free from harmful chemicals.