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Certain substances have been identified as things that can easily accumulate and retain energy. KumKum is a form of that energy. Applying KumKum on the forehead is a symbol of Indian culture and also of sacredness and auspiciousness. The tradition of wearing KumKum or Vermillion is said to have traveled through over 5000 years of Great Indian Culture. In ancient India, KumKum was not made from synthetic and chemical dyes, but was made from herbs, turmeric and lime, which induced medicinal effects that favored both the married life of the lady and her own health. Also, the location of the application depends on the alignment of the Chakras in the human body. It reflects the piety of a lady and that she is a symbol of strength, power, beauty and family unity. As Organic Netra KumKum Paste is mixed with all organic and natural ingredients, it provides nourishing effects to the divine energy in your body. It has active natural pigments that provide an intense color that does not fade for many hours and is suitable for all skin types. Ingredients: Beeswax Food-grade vegetable dyes Natural fragrance Jojoba oil Almond oil Coconut oil Turmeric powder.